Maker park

Ilmi is a new science and innovation center opening in Riyadh, Saudi Arabia. With 38,000 square meters of immersive and interactive installations, it is conceived as a national cultural hub for families and a flagship for informal learning in STREAM disciplines (Science, Technology, Reading, Engineering, Art, Mathematics).

Beyond the physical space, Ilmi includes a digital platform that extends the experience nationwide. Designed as a freemium ecosystem, it combines educational content, gamified mechanics, interactive features, and external integrations to support continuity between on-site and off-site learning.

Over 3+ years, I led the creative direction and the overall experience strategy for the prototype of the digital platform and its ecosystem, contributing to the center’s Learning Digital Strategy while guiding accessibility guidelines.

I led the full design cycle and UX/UI strategy in a fast-paced, high-pressure environment, translating playful learning objectives and business needs into retention-driven concepts and scalable experience frameworks.

The process combined extensive research and continuous testing, using qualitative and quantitative methods to shape design iterations and validate decisions. I coordinated an international network of partners and vendors, ensuring alignment between learning content, creative intent, technical constraints, and delivery objectives.

• Led end-to-end UX/UI and experience strategy for a large-scale digital learning ecosystem.
• Built scalable experience frameworks and guidelines to ensure consistency across multiple touchpoints.
• Coordinated international, cross-functional teams and external partners.
• Embedded accessibility as a structural requirement.
• Used research and testing to validate design decisions and reduce risk.
• Contributed to shaping a new vision for informal education in KSA.