Shifting Image

The Mauritshuis developed Shifting Image to critically examine the colonial legacy of Johan Maurits and the Dutch presence in Brazil, specifically its direct connection to the transatlantic slave trade.

Instead of a traditional, single-narrative history lesson, the exhibition was designed to investigate how power relations shape collective memory, combining brutal historical truths with contemporary critique.

Through digital interfaces and spatial installations, we didn’t just display artifacts; we invited visitors to navigate conflicting viewpoints and question who gets to write history.

I led the UX/UI strategy and multimedia design across the entire exhibition. The challenge was a triptych of technical, editorial, and structural constraints. Heavy-volume, sensitive, layered content that needed an interaction logic giving parallel narratives equal weight without paralyzing the visitor.

When you’re dealing with emotionally charged history, design friction has to disappear. I focused on content hierarchy, clean readability, and dead-simple interaction patterns so the history could breathe. Accessibility wasn’t a feature, it was the foundation.

I guided internal and external teams across iPads, large-scale projections, and physical installations, translating complex interpretive goals into a cohesive, rock-solid experience framework.

• Led the strategic UX/UI and multimedia framework for a high-stakes, multi-perspective national exhibition.
• Built content systems from the ground up capable of holding conflicting historical narratives without overwhelming visitors.
• Managed multidisciplinary specialists across digital interfaces, spatial projections, and physical touchpoints.
• Embedded accessibility into the core design logic from day one, ensuring cognitive clarity for a broad audience.
• Recognised with 7+ international awards.