ProDemos

A GPS game where students propose, debate, and bring their own laws to life.

ProDemos, The Hague (NL), 2021

Five teenage girls walk side by side through a city street, smiling and chatting. They wear red lanyards with badges, and some hold tablets as part of an educational activity.

Overview

ProDemos is an organization in The Hague that educates citizens, particularly students, about Dutch democracy and the rule of law.

Their educational program begins in the classroom, where students draft their own bill proposals. During their visit to the ProDemos Center, they split into teams and take part in a GPS-guided game that leads them through key landmarks, completing tasks that illustrate the lawmaking process.

The experience concludes with a shared animated film designed to spark further discussion when they’re back in the classroom.

  • A girl smiles while another student films her using a tablet, capturing a scene for the interactive assignment indoors.
  • Three girls stand in a tree-lined area, focused on a tablet screen as they work together on one of the GPS-based challenges.
  • Three girls sit on a park bench, looking at a tablet together, one pointing at the screen as they discuss.
  • Tablet screen showing a final congratulatory screen in Dutch with stars and a crown, marking the completion of the game.
  • Tablet screen displaying the structure of the activity and tasks to complete, with headings and icons in purple on an orange background.

Contribution

I led the UI/UX design and visual direction, coordinating a dedicated team and collaborating with external stakeholders to create a location-based learning experience.

The project required connecting different contexts into one journey, balancing learning, organizational, and narrative goals. Strong focus was placed on safety and game dynamics to support playful and inclusive experiences for diverse groups of students.

The process involved ideation, focus groups, and testing to refine interaction logic, usability, and motivation models, ensuring the experience remained impactful, engaging, and accessible.

Key achievements

  • Led UX/UI and visual direction for a GPS-based educational game.
  • Designed a connected learning journey linking classroom preparation to on-site interactive play.
  • Coordinated a dedicated team and collaborated with external partners.
  • Applied iterative research and testing to validate engagement and comprehension.
  • Embedded inclusive design principles to ensure accessibility and safety for diverse student groups.
  • Applied game mechanics and motivation models to support playful, goal-oriented learning.
  • A group of teenage students gathers in a leafy urban area, wearing red lanyards and name badges. Some are seated on a bench while others stand around them, smiling and holding tablets as part of an educational activity.
  • Two girls stand on the sidewalk in front of a staircase, one holding a tablet and the other gesturing while talking, engaged in discussion.
  • Four young men stand under a tree, gathered around a tablet, collaborating on a task during the outdoor activity.
  • Close-up of a tablet screen showing a digital interface where users select a Dutch government minister as part of the game.

Credits

Role: Art Director | Lead Designer
Employer: Studio Louter
Client: ProDemos
Photography: Bas van Vliet + Studio Louter

© All rights reserved to Studio Louter

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Woman and child engaging with a large interactive map table; both smiling and pointing to different elements on the digital surface in a warmly lit room.

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